January 2011
3 posts
1 tag
Drop Before You Shop
“New Shopper Journeys, a landmark global study of shopper marketing conducted by Carat and Microsoft in March 2010, found that the lingering recession has led consumers to do more pre-shop online research in a bid to find lower prices and bigger values. In the grocery sector, the study found that 63% of US female shoppers decided which items to buy in the pre-purchase, list-making phase.”
This...
1 tag
Is Social Media Making Us More Socially Awkward?
According to an article by eMarketer, sites like Facebook and Twitter serve no menace to society. A survey done by ExactTarget found that half on Twitter users surveyed said they were meeting their friends more in person than before and 33% were calling their friends more often. With respect to Facebook users 27% said they met more with their friends in person while 19% called they friends more on...
1 tag
Travel Search: Don’t Be A Price Taker, Name Your...
Traditionally when consumers shop online for travel accommodations and flights, they are subjected to buy directly from the source or from an online intermediary such as Expedia.com, Orbitz.com or Travelocity.ca to name a few. Here they are suggested a price, which they can compare to other sites, but even with the transparency the internet provides, most quoted prices do not vary substantially...
