If 80% of your customers make up 20% of your business, then they are worth catering to especially if they have positive feedback to spread about you. But what if they have no means of sharing their information to other about you?
Lou Brandon, a long time marketing and branding consultant, provides 5 secrets to generate word of mouth by harnessing the power of buzz to build your biz.
In summary before customers can talk about you, they have to be satisfied. Start with customer satisfaction, then give your customer a means to express themselves by creating online groups, fan pages, and message boards. Once these forums have been provided, locate your brand evangelists and give them the recognition by providing rewards and inside information. Next join the blogosphere and spark and active discussion with your customers, and finally ensure you respond to their feedback and listen for insights that would be applicable to your company.
But when it comes down to it, the real secret is flipping your funnel up side down. In order to enhance your company’s performance, locate your evangelists and provide them with various communication mediums to advocate your product or service. And because they will spread the gospel for free, it’s only polite to show your follower the recognition and appreciation they deserve. After all they back bone to the bulk of your revenue, and the potential behind future growth and stronger brand equity.