March 2011
4 posts
Are Your Consumers Content With Your Content?
One of the unique characteristics of Canadian ecommerce is that the propensity to do online research does not extend to online buying. Shoppers in Canada lag behind other advanced economies in making purchases on the internet. Only 56.9% of internet users ages 16 and older will make at least one purchase of a product or a service (including travel) online in 2011.
In order for...
"Like" It, Or Leave It.
“Teen girls create trends and spread them virally through social media. They’re incredibly social beings and very involved with their friends’ lives. These intimate relationships have enormous influence over decision-making in all aspects of girls’ lives—especially what they spend their money on.”—Marian Salzman, president of Euro RSCG Worldwide PR, North America, in an...
Give A Little, Get A Lot.
Last year Coca Cola launched the Coca-Cola “Happiness Machine” video on you tube where Coke placed a vending machine in a campus lunch room that dispensed nonstop bottles of coke and various other prizes including a pizza, flowers and a submarine sandwich. This video collected over three million views, and now they have recently expanded the idea to create a Happiness Truck. This truck drove all...
1 tag
Angels Aren't The Only Ones Falling For The AXE...
Recently AXE launched its new “Fallen Angel” Campaign in Europe, which claims that “even angels will fall” from heaven due to the AXE effect. In addition to the television ad and viral you tube video where gorgeous AXE angels fall from the sky and rid themselves of their halos, AXE has created an interactive Iphone app that allows the user to engage with the AXE angels by touching, shaking, and...
