June 2011
26 posts
Behind the Scenes: Star Wars Outtakes
For all you Star Wars Fans: Here are some hilarious behind-the-scene glimpses into the making of the iconic sci-fi films.
Watch2011 Cannes Winner: Nike - “Write the Future”
Wieden + Kennedy London
Designer Coke Bottles
As a special tribute to the start of Milan Fashion Week, Italian fashion designer, Roberto Cavalli designed three varieties of limited edition light Coca-Cola bottles. Only 300,000 bottles were made and ready for the catwalk.
I'm With Stupid.
The Diesel - Be Stupid Campaign, has to be one all of my all time favorites, notably because it resonates with my personal philosophy. Who says you can’t be both smart and stupid? The campaign is provocative and assures the reader that there is nothing dumb about being stupid. On the contrary the campaign states “only the stupid can be truly brilliant”, suggesting that the brightest ideas appear...
Your Algebra
You may notice certain things before you die. Mail them to me should they cause Your algebra to fail. Cole and Macey lost their eyes On the finer points Roll them up in coffee cake and dine.
-The Shins
The Power of Press
justcopy:
NATIONAL NEWSPAPERS OF IRELAND
Agency: Chemistry Copywriter: Adrian Fitz.Simon & Emmet Wright AD: Adrian Fitz.Simon & Emmet Wright
Happy Not a Father Day! (For those who use Durex)
Nice leverage of Father’s Day by Durex to stengthen it’s position as the safest and most reliable condom in the market. Here Durex further secures itself as the leading condomn brand by widening the gap between itself and the compeition in the consumers mind. So have a Happy Father’s Day or Not a Father’s Day (ie. For those who go with Durex)!
If you can't talk about Fight Club; Shower with...
Fight Club was the beginning, now it’s moved out of basement and into the Soap Aisle. So for you Fight Club fans or members out there, you can hit the shower and soap up like Tyler Durden after a fight. Each bar is only $4.50. So you can afford one for each of your personalities. I know you want one…After all “we’re consumers. We are by-products of a lifestyle...
Key Benefit CLEARLY Positioned
CLEARASIL AD
Agency: 10 advertising, Antwerp, Belgium Copywriter: Olaf Meuleman AD: Olaf Meuleman
WatchIn the Raw Ad: Look On the Sweet(ner) Side
Mother Agency, New York, nicely plays upon our natural tendency as irrational/emotional humans beings to reach out for the nearest tube of Ben & Jerry’s, nachos, chocolate brownies or realistically, whatever is left in the fridge to drown our sorrows after a rough break-up. And incidentally, along with the binge comes the guilt. The the ad cleverly...
“Live every week, like it’s shark week.”
– Tracy Jordan
Volkswagon vs. Porsche (Sized Up)
You know what Volkswalgon doesn’t say outwright about people who drive a Porsche… Here is a clever use of “against positioning” by Volkswagon to to appeal to it’s target customers by poking fun at luxury car drivers, who unlike Volkswagon owners ”don’t need to compensate for anything”.
