As a special tribute to the start of Milan Fashion Week, Italian fashion designer, Roberto Cavalli designed three varieties of limited edition light Coca-Cola bottles. Only 300,000 bottles were made and ready for the catwalk.
The Diesel - Be Stupid Campaign, has to be one all of my all time favorites, notably because it resonates with my personal philosophy. Who says you can’t be both smart and stupid? The campaign is provocative and assures the reader that there is nothing dumb about being stupid. On the contrary the campaign states “only the stupid can be truly brilliant”, suggesting that the brightest ideas appear in the heads of those who are not afraid to express themselves.
The thing about Stupid is that it is not afraid to make take a chance or make mistakes. Smart follows the head, while Stupid follows the heart. Smart says no. Stupid says yes. Stupid lives on the edge. Stupid is a preserver of a regret free life.
So when that thought “Don’t be Stupid” appears in your head; ignore it; it’s the crusher of possibility. Go start your own business, buy that plane ticket to visit that guy you met once in a bar, leave those reservations about going pier jumping at one in the morning on the pier and don’t doubt that buying that faux fur vest was the wrong idea. Be Stupid -Take Risks.
Smart may call it Stupid, but at least Stupid made a move. And that is more than Smart can say. So Follow you heart - be Stupid. Be spontaneous. Be yourself.
Nice leverage of Father’s Day by Durex to stengthen it’s position as the safest and most reliable condom in the market. Here Durex further secures itself as the leading condomn brand by widening the gap between itself and the compeition in the consumers mind. So have a Happy Father’s Day or Not a Father’s Day (ie. For those who go with Durex)!
If you can't talk about Fight Club; Shower with it.
Fight Club was the beginning, now it’s moved out of basement and into the Soap Aisle. So for you Fight Club fans or members out there, you can hit the shower and soap up like Tyler Durden after a fight. Each bar is only $4.50. So you can afford one for each of your personalities. I know you want one…After all “we’re consumers. We are by-products of a lifestyle obsession.” -TD
You know what Volkswalgon doesn’t say outwright about people who drive a Porsche… Here is a clever use of “against positioning” by Volkswagon to to appeal to it’s target customers by poking fun at luxury car drivers, who unlike Volkswagon owners ”don’t need to compensate for anything”.