August 2011
43 posts
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Dodge Charger - Man’s Last Stand
Allstate - “Emotionally Compromised”
New Era: Baldwin and Krasinski-on fire!
Bacardi - Meant To Be Together
Volkswagen Cabriolet Convertible
Remember how the cars you had the most fun in never had no roof?
Orange - “Film to Go” Popcorn Ad
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Pepsi - More Happy?
I won’t deny that this Pepsi beach ball ad is creative, but the “More Happy” slogan is a futile attempt by Pepsi to capture the “Happiness” mindshare that Coca-Cola already owns in the market. Here Pepsi is breaking Law #9 of positioning: The Law of Opposite. “The Law of the Opposite says that the #2 player should generally do the opposite of what the #1 player is doing”. ...
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Hubba Bubba - Long Live the Bubble!
*Favorite
Nike - Addiction
This drug has never seen an ex-addict.